5 Tips On Marketing To Millennials
The elusive under-30 market is highly resistant to traditional advertising, with no tolerance for irrelevant information. With 1.3 trillion of buying power, brands need to pay attention to their needs. Here are five quick tips on how to market to millennials better:
1. Define strong brand values
To build credibility with millennials, align your product or service with a larger cause or purpose. Millennials have seen economic and environmental disasters already too frequently, and are concerned about social issues. By defining a larger cause to associate your brand with, being the environment, womens rights, animal rights, or a charity - millennials will believe in your actions or product.
2. Stay innovative and sustainable
Millennials have grown up in a whirlwind of constant change and continual innovation, the first signs of your product being stale and they won’t hesitate to move on. This generation is constantly multitasking, ready to adapt to whatever the next big app or service is that will make their life easier. Without a strong consumer connection and brand loyalty, your brand could be easily left for the next big thing.
3. Provide customer service
The generation who expects it all, expects you to go above and beyond with your service. This goes beyond traditional customer service and includes perfect packaging, social media accounts, fast delivery, and quick responses to complaints or enquiries. An easy way to handle enquires is setting up a customer service Twitter account for consumers to engage with. Millennials will feel more comfortable reaching out with their concerns on a social media platform, and the functionality of Twitter allows for easy and direct communication.
4. Authentic Content
Create content that has their interests in mind. Using effective content marketing geared towards educating, or entertaining millennials helps build brand-consumer relationships that last. Use genuine consumers in campaigns, and sell experiences - not products. This keeps brand’s relevant, and builds their reputation by aligning to people and experiences millennials come in contact with everyday.
5. Use Social Influencers
Today, millennials trust authentic collaborations with social influencers above celebrities. Social influencers (ie. individuals who have amassed large social media followings) are now seasoned professionals in content marketing and frequently works with brands to create unique content. A recent study cited 84% of millennials do not trust traditional advertising - its time to change how we communicate.