#Tastemakers: Natalie Thorogood, Founder of Soak Society
Soak Society offers all natural bath soaks for the “modern woman who knows that Me-Time is essential for success”. Born in 2014 in a small apartment in New Farm, Brisbane founder Natalie wanted to share her love of soaking with the world and make taking a moment for yourself cool again. Out with brightly coloured bath salt crystals and bombs, and in with beautiful wellness soaks made from the highest quality natural and organic ingredients (you won’t find any chemicals here). Natalie wants to share that soaking is about reconnecting with yourself, because that is when those 'lightbulb' moments appear.
And with the tag line "Hustle, Soak, Repeat", how could we resist not getting in on the Soak Society action?
Tell us a bit about your background and what lead to the creation of Soak Society.
My background is varied, I've worked in so many roles, everything from a mining labourer to a nurses assistant in the Flying Doctors to a restaurant manager. Being flexible and quick on my feet has definitely helped me in business. Around two years ago when I had just returned from a stint studying in Mexico as part of my communications degree, I started Soak Society. I just had this overwhelming desire to start something of my own that I could be proud of (even though I was flat broke and still studying). I realised that the epsom salt bath soaks I was making for myself were actually pretty good and I went into product creation mode. I spent many hours researching and sourcing various salts and clays from around the world and finding the right organic essential oils. That process took around 3-4 months. I just launched a very basic website with one product (Originale), and have been constantly improving the business from there.
Who is the Soak Society user? What do they value?
She is an independent, strong woman who is working or studying full time (or maybe both). She has side projects going on and a million ideas racing through her brain, maybe she's an entrepreneur. Basically, she's a go-getter, but in all her busyness she knows that she can't 'burn out' and knows the importance of me-time to her success in life. She takes regular soak sessions at home, and combines it with a good cup of tea or wine, a face or hair mask and a really good book.
How has Soak Society as a brand evolved, and what can we expect in the future?
We (me), are currently working on a rebrand, and a brand new product! That will be about a month or so away, so stay tuned! Soak Society has evolved by constantly updating the website, launching new products, collaborations, and most recently, a new brand message (see above).
How much has your life changed since starting your own business?
That's a good question! Of course it's changed, but I don't know what it would be like otherwise. I believe that everything happens for a reason. So this is the path I'm supposed to be on, constantly learning about business, but also about myself. I think you learn things really really quickly being an entrepreneur - partly because you only have YOU to rely on.
Do you find it hard to balance health/wellness and your workload?
Not really, no. I think because I'm not in that early 20's partying stage anymore. I much prefer to spend more time at home with my partner, or preparing my healthy food for the week. I practice yoga in a class 2-3 times a week, and occasionally run or walk along the beach near our place. We try to keep a routine of going to bed early and getting up early. I'm most productive in the mornings!
Do you have any advice for aspiring young entrepreneurs?
This is one piece of advice I've been thinking a lot about recently, and that is to never think that you can't do something. I really wish I knew that earlier, because I spent a lot of time telling myself I couldn't do something because of _____.
We tend to put limitations on ourselves, which are created by our minds! Honestly, there is nothing you can't do, all it takes is consistent hard work and a belief that you will succeed. Even if money is an issue, you will find a way.
What are your favourite words to live by?
Wherever your heart is, that is where you'll find your treasure. That is from the book The Alchemist (highly recommend)!