We collaborated with The Binding on the creative process to bring the Coast Store’s story to life. Coast’s founder Emilia transformed a coastal shak into a luxe lifestyle boutique, and needed the communications strategy to place her store as a local icon from the outset.
Lifestyle Laundry takes care of your dirty underwear so you can design a life around the things you love. Their service needed a brand story that resonated with lifestyle savvy individuals that want more spare time. We curated their social media launch, brand story, copy, and content development.